en small case studie av event med olika karaktär föregås av en kartläggning av begreppet event. vidare identifieras kritiska faktorer för framgång och huruvida den arbetsprocess i vilken eventen växer fram överensstämmer på de olika eventen. vilka likheter respektive skillnader kan identifieras..

en small case studie av event med olika karaktär föregås av en kartläggning av begreppet event. vidare identifieras kritiska faktorer för framgång och huruvida den arbetsprocess i vilken eventen växer fram överensstämmer på de olika eventen. vilka likheter respektive skillnader kan identifieras..

In this essay I analyze the concepts security and security policy from a critical, feministic point of view. The traditional way of thinking security is state-centred and narrow with its military oriented threatening pictures and solutions.I advocate that the two concepts need a more feministic and holistic approach to be able to cope with the threats of our time and include the security for women explicitly.To suggest how this can be done I introduce a model; security-sphere, which should be seen as a way to constructively connect my objections to the existing research with a new approach to security problems. The security-sphere is based on two analytical parts; the private security sub-sphere and the public security sub-sphere, in order to make new images of security problems visible.It is a fact that most of the threats against women specifically, take place in the private sphere where no traditional analytical tools reach in - these threats have not been seen as 'real' security problems. My aim is therefore to integrate these issues into the agenda of security policy..

This bachelor thesis looks at developers knowledge about web security both regarding their own view on their knowledge and their actual knowledge about vulnerabilities and how you mitigate against them. Web developers knowledge regarding web security are becoming more and more important as more applications and services moves to the web and more and more items become connected to the internet. We are doing this by conducting a survey among developers that are currently studying in the field or are working in the field to get a grip on how the knowledge is regarding the most common security concepts. What we saw was that the result varies between the different concepts and many lack much of the knowledge in web security that is getting increasingly more important to have..

The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.

This bachelor thesis looks at developers knowledge about web security both regarding their own view on their knowledge and their actual knowledge about vulnerabilities and how you mitigate against them. Web developers knowledge regarding web security are becoming more and more important as more applications and services moves to the web and more and more items become connected to the internet. We are doing this by conducting a survey among developers that are currently studying in the field or are working in the field to get a grip on how the knowledge is regarding the most common security concepts. What we saw was that the result varies between the different concepts and many lack much of the knowledge in web security that is getting increasingly more important to have..

ABSTRACTThe aim of this study is to analyse if the UN today constructs the water issue as a security issue and to argue about in which way the organization in that case does so alternatively why it can be said that the UN doesn?t construct the water issue as a security issue.In order to reach this purpose the following questions will be answered:?Does the UN construct the water issue as a security issue today?-If yes, in which way?-If no, why can it be said that the organisation doesn?t?The methods used are qualitative literature studies of policy documents on water from the UN. The focus is to analyze the ideas about water and to apply my theory on the concept of security, which is Barry Buzan?s framework on security, to these ideas.The main results showed that the UN strongly constructs the water issue as an environmental security issue for environments and species and in relatively strong terms also constructs it as an environmental security issue for civilisations. In rare cases the organisation constructs it as a societal security issue, but the UN doesn?t construct the water issue as a military, political or economic security issue..

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

Syftet med denna uppsats var att undersöka musikens roll och betydelse inom event marketing. Idag är event marketing ett vedertaget och accepterat marknadsföringsverktyg och en effektiv väg att nå konsumenter. För att föstå hur hur företag inom denna sektor använder sig av musik för att påverka människor och hur strategiska val rörande musiken utförs gjordes en fallstudie på tre olika företag inom event marketing industrin. Studien visade att musik är en betydelsefull beståndsdel inom event marketing för sin förmåga att påverka och skapa stämmninglägen samt att valet av genre och artist har en stor inverkan på evenemangets image och att eftertänksamhet måste ingå vid dessa val..

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

Med hjälp av fyra kvalitativa intervjuer baserade på modellerna SWOT-analys och Perfect Event tar vi reda på hur arrangörerna bakom New Media Meeting jobbat fram ett hållbart event..

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Event marketing är en marknadsföringsform som har växt ordentligt under senare delen av 90-talet och det börjar bli ett naturligt inslag i företagens marknadskommunikation. Trots denna tillväxt har event marketing under en längre tid sammankopplats med brist på utvärderingsmetoder. En avsaknad av utvärderingsmetoder leder till svårigheter att avgöra vilka effekter en event marketing-satsning resulterar i, hur genomförandet kan förbättras samt huruvida event marketing är en lämplig form av marknadsföring i en given situation. En ökad förståelse för dessa eventuella utvärderingsproblem skapar även förutsättningar för utvecklandet av utvärderingsmetoder och därmed möjlighet att besvara liknande frågeställningar. Denna uppsats undersöker vad som skiljer event marketing från annan marknadsföring i en utvärderingssituation, vilka problem dessa skillnader kan medföra samt hur eventuella utvärderingsproblem kan hanteras.

Big dangerous Russia, environmental thief or house warmer? The Nord Stream pipelines are a highly debated theme in Europe and the EU. A number of different countries will be subject to the pipelines direct or indirect. This paper aims to figure out what kind of threats and possibilities Denmark, Finland, Sweden and Germany consider to be the consequences with the pipelines.The study takes as a standpoint the area of security studies and the widened of the same. The three standpoints within the security study that will be used are military security, environmental security and energy security.

Det finns mycket skrivet om upplevelsens funktion i teorier kring upplevelseekonomin, men upplevelsen som begrepp inom event marketing inte är lika utförligt behandlat. Upplevelsen är ett centralt begrepp som används flitigt i litteratur rörande event marketing utan att man egentligen går in på dess funktion. Diskussionen stannar istället vid konstaterandet att upplevelsens funktion är att förstärka budskapet och utreds inte mer noggrant än så. Syftet med uppsatsen är att öka förståelsen för upplevelsen vid event marketing, och analysera huruvida upplevelseekonomins teorier om upplevelsen är applicerbara inom event marketing. Vi har i denna uppsats använt av oss av en kvalitativ studie för att skapa en ökad förståelse för upplevelsen vid event marketing.